Published February 2018 on Spotfiy

2: Rob Weinhold | The Art of Crisis Leadership

1. Introduction

Rob Weinhold, an expert in crisis management, joins Jordan to discuss the warning signs of a crisis, how to prepare yourself, and how to react when a crisis happens in a way that sets you and your organization up to spin that crisis into an advantage.

2. Reputation Matters

Reputation Management:Rob discusses the importance of being prepared for crisis situations in today's world where anyone can quickly damage a brand's reputation with the help of the internet. He also talks about the various issues that corporations face, such as data breaches, bad press, and sex scandals, and how his firm helps build, strengthen, and defend reputations.
Reputation Management:Rob Weinhold, former Public Affairs Director for the Baltimore Police Department, discusses the importance of reputation management in today's world where citizen journalists can easily spread fake news. He shares insights on how crises can damage an organization's reputation and the need for sound advice from a leadership strategy and communication standpoint.

3. Motivators of Bad Deeds

Motivators of Bad Deeds:Rob explains that the core motivators of bad deeds generally come down to power and control, money, sex, and revenge. He also warns listeners to take inventory of who they hang around with if they know people who are motivated by these categories.
NFL's Revenue Crisis:Rob discusses how the NFL's revenue lines affect their decision-making process, using the example of the Ray Rice incident and the Baltimore Ravens' handling of it. He suggests that money and wins are part of the equation for any sports franchise.
Video Impact:Rob explains how video has changed the way we consume news and how companies need to plan for crisis. He also discusses the importance of recognizing patterns of behavior over time to prevent crises from happening.

4. Crisis Warning Signs

Crisis Warning Signs:Rob emphasizes the importance of recognizing warning signs of a crisis and how it can be traced back to one of four core motivating factors: money, sex, power, and control. He also mentions the importance of using instincts and experience to identify patterns of behavior in people's lives.
Crisis Anatomy:Rob discusses the anatomy of a crisis, emphasizing the importance of planning ahead and building organizational muscle memory. He also highlights the impact of a crisis on people, assets, and brands, and how emotional resiliency is crucial in bouncing back quickly.

5. Sponsors

Jordan talks about the benefits of standing desks and how Varidesk offers a flexible solution to transform your existing workspace into a standing desk. He highlights the convenience and quality of the product, and encourages listeners to try it out risk-free for 30 days.

6. Crisis Prediction

Predicting Crisis:Rob shares his insights on how to predict a crisis by assessing the organization's vulnerabilities and prioritizing points of exposure. He emphasizes the importance of having a crisis communication plan and being prepared for smoldering issues that can quickly turn into an inferno.
Crock-Pot Controversy:Rob shares how Crock-Pot dealt with a sudden controversy after a TV show portrayed their product in a negative light. He explains how they were able to mitigate the issue and improve their brand reputation through empathy and highlighting their legacy.

7. Branding in Adversity

Branding in Adversity:Rob Weinhold discusses how brands like Crock-Pot and Tide Pods have turned adversity into advantage by partnering with events and managing crises effectively.
Tide Pod Controversy:Rob Weinhold discusses how Tide and Crock-Pot responded to controversies surrounding their products, with a focus on the Tide Pod challenge. Both companies embraced the crisis by responding to individual messages and providing health advice, showing a humanitarian approach to the situation. YouTube also took responsibility by pulling videos off the platform. The conversation highlights the importance of crisis management and brand building during a controversy.
Crisis Planning:Rob emphasizes the importance of being predictive and having a crisis plan in place. He introduces the resilient moment communications model and stresses the significance of training and muscle memory in handling a crisis.

8. Navy Seals Success

Navy Seals Success:Rob shares insights from Dr. Everly's generational study on Navy Seals and reveals that the single most important predictor of success is optimism.
Hiring for Optimism:Rob emphasizes the importance of hiring optimistic people, as they tend to be the most creative and high-performing. He challenges leaders to determine whether they give energy or take it away, and to hire those who give energy.
Resilient Leadership:Rob Weinhold shares insights on what it takes to be a resilient leader. He emphasizes the importance of integrity, effective communication, decisiveness, optimism, taking responsibility, developing a resilient culture, and taking care of oneself during difficult times.

9. Crisis Planning

Crisis Management:Rob Weinhold discusses the importance of planning and assessing potential crises before they happen, rather than reacting in the moment. He uses the example of the Wells Fargo CEO and the 2 million fake accounts to illustrate the heavy price of sweeping things under the carpet.
Getting Ahead:Rob emphasizes the importance of being proactive when it comes to crisis assessment and training. He draws parallels between personal and professional life, highlighting the need to address potential issues before they become emergencies.
Crisis Assessment:Rob emphasizes the importance of confronting issues before they become a crisis. Successful leaders embrace the fact that they're in crisis, acknowledge it, and leverage resources to get help. Jordan and Rob discuss the importance of identifying smoldering issues within organizations and planning for the inevitable.

10. Crisis Preparedness

Crisis Preparedness:Rob emphasizes that crisis can take many forms and organizations need to be prepared to deal with them. He cites examples of data breaches and sexual harassment cases that have affected major corporations and highlights the importance of being proactive in crisis management.
Crisis as a Growth Strategy:Rob, a former Baltimore police officer and crisis management expert, discusses how organizations can turn short-term adversity into long-term advantage by embracing crisis as a growth strategy. He emphasizes the importance of being prepared for crisis, analyzing the organization, and embracing resilient communication and leadership tenets to enhance public trust and valuation over time.

11. Crisis Management Insights

Crisis Management Insights:Rob shares his 15-70-15 model for crisis management and emphasizes the importance of earning the trust of the 70% in between loyal customers and those who are always negative. He also warns against playing whack-a-mole with decisions and instead making choices that will impact the middle 70%.
Helping a Controversial Family:Rob Weinhold shares how his firm helped a family in crisis after their controversial YouTube videos sparked outrage and investigations. They provided stability and recommendations for the family during their critical time.

12. Crisis Leadership Insights

Helping Families:Rob Weinhold discusses his experiences helping families in crisis, including the DaddyOFive family, and how life coaching can make a positive difference in people's lives. He emphasizes the importance of identifying where people need to go and charting a course for them to get there.
Crisis Leadership:Rob emphasizes the importance of crisis leadership and how it's a rewarding experience to help people in their worst times. He talks about how it's an awesome responsibility and how it's worth it to see someone come out of a difficult situation with hope.
Crisis Management Insights:Jordan speaks with Rob about the importance of crisis management and reputation in today's society. They discuss real-life examples of how a crisis can affect a person or brand and the importance of having a plan in place.

13. Outro

Jordan and Rob discuss the art of crisis leadership and how it can save time, money, customers, and ultimately, your career and life. They encourage listeners to share the show and apply what they learn to their own lives.